Cotswolds business emerges out of the pandemic stronger thanks to local business support provider
Cotswolds name labels business, The Name Label Co., has managed to achieve significant growth throughout the Covid-19 pandemic, thanks to help from Worcestershire business support provider, BizSmart®.


Established in 2012, The Name Label Co. is a market leader in providing high quality, custom name labels for the school, care and nursing industries.


The company began working with BizSmart® in January 2020, when director, Matt Busby, was invited to the launch of its Elevate Programme, a dedicated peer-to-peer initiative for business owners to receive specialist support to promote business growth.


Matt then took advantage of BizSmart®’s ScaleUp Club and Smart 90 Planning, which both encourage business planning and engagement with like-minded business owners.


As a result, The Name Label Co. has seen a drastic improvement in its business operations and direction and has managed to achieve its growth ambitions despite challenges presented by the Covid-19 pandemic.


Matt Busby, director of The Name Label Co., said: “Before attending the first BizSmart® ‘Elevate’ session, I thought the structures and processes we had in place worked well, but I soon found out there was so much room for improvement.


“BizSmart® provided a real insight into the weaknesses within my business, and since implementing everything I have learnt from the sessions, I have seen some incredible results.


“One of the most beneficial exercises I have conducted with BizSmart® is the Smart 90 Planning, which has helped me establish clear objectives within my business to drive growth. It has changed the way we do things within the company by providing full visibility and accountability, something I did not have before working with BizSmart®.”


Headquartered in Worcestershire, BizSmart® has successfully established itself as a leading business support provider by developing a series of proven support programmes with a key focus on bringing like-minded business leaders together via peer-to-peer learning and engagement.


The firm has recently launched a new franchise model, which offers proven professionals the opportunity to build and establish their own business supporting offering under the BizSmart® umbrella.


Kevin Brent, director of BizSmart®, said: “We have really enjoyed supporting Matt in his growth journey throughout the pandemic and look forward to seeing The Name Label Co. go from strength to strength throughout the remainder of 2021.


“Research shows that business owners who join peer-to-peer support programmes will typically experience 2-3 times1 the growth rate of those that don’t. Therefore, in launching the BizSmart® Franchise, we are not only excited to expand our brand and innovative support programmes but also to help thousands of business owners achieve incredible growth.”


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