Applied Principles was established in 2005 and is a Canon Solutions provider partner, with customers ranging from SMEs to multi-national manufacturers. The company has a customer centric approach to software and believes that customers should be in full control of their own processes and data.

JJ Kotze, Managing Director and Owner, first met Kevin Aisbett from Worcestershire Business Central in February 2017. Looking at the business’ development plans, Kevin recommended various programmes to support the business including the Proof of Concept fund, which supports SMEs to investigate, advance, commercialise and protect early stage innovative business ideas through a partnership with Central Technology Belt (CTB).

Through collaboration with Jane Holmes, Business Manager at CTB, the company applied for the fund and successfully received a £30,000 grant to develop Seamcor, a cloud based paperless Process and Compliance Management System. The system allows customers to capture compliance information on mobile devices, allowing a variety of information to be collected in real-time. This includes images, quality checks, risk assessments, health and safety audits, and signatures from process owners.

JJ Kotze, Owner and Managing Director at Applied Principles, said: “The Proof of Concept funding was a significant milestone for Applied Principles which has allowed us to start development on a project which wouldn’t otherwise have been possible”

Commenting on the support received from Worcestershire Business Central, JJ said: “Kevin was very proactive at following up our enquiry and informing us about programmes available to support our business development. We will be more active in working with him in future as we look at further opportunities for our business.”


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