New Careers campaign ‘Creating our Future Workforce’ launched for Worcestershire

Worcestershire Local Enterprise Partnership(LEP) in conjunction with Worcestershire County Council have launched a new call to action for Worcestershire and its businesses entitled, ‘Creating our Future Workforce’.

The campaign aims to reduce our county’s skills gap and raise awareness of the employment opportunities in Worcestershire. The campaign will do this by encouraging businesses to get involved with developing Worcestershire’s skilled workforce of the future through our educational establishments.

Worcestershire LEP recognise the need for a skilled workforce of tomorrow and the challenge is enabling young people to understand their skills and how they fit in the future Worcestershire economic picture. This campaign asks businesses to help educate and shape our young people to make positive careers choices for Worcestershire.

Businesses of all sizes in Worcestershire can get involved with ‘Creating our Future Workforce’ through a variety of ways. Commitment can be as little as one hour or one day a year, but this involvement could make the difference for a young person in choosing their industries and careers. For a business it could mean supporting the recruitment of their future senior leader.  Here’s some examples of how companies can get involved :

  • Assembly talks to schools
  • Supporting young people with mock interviews and CV workshops
  • Attending Careers Fayres and Worcestershire Skills show
  • Opening your doors to young people to see your work environment and the work you do
  • Offering a young person a work experience or internship opportunity in your business whilst they are studying
  • Employing a young person into  your business as an apprentice
  • Become an Enterprise Adviser and support an educational establishment to facilitate meaningful careers activity for students

The campaign was launched at the Worcestershire LEP Annual Conference on Friday 30 November as part of a skills panel, the ‘Creating our Future Workforce’ campaign will feature at the upcoming Worcestershire Skills Show, where it will be unveiled which businesses from around the county have signed onto the programme and how their commitment has been able to improve career opportunities for young people in the county.

Businesses who want to get involved in the campaign can find out more by emailing the team on

For more information on the Worcestershire Careers & Enterprise Company programme, visit the website here.

For more information on Apprenticeships in Worcestershire, visit the Worcestershire Apprenticeships website here.

For more information regarding career opportunities, work experience and careers events in Worcestershire, visit the Skills4Worcestershire website here.


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