A fitness fanatic team from a Worcestershire outsourcing specialist has raised £5,000 for Birmingham Children’s Hospital through a charity 5k a day challenge.

A group of 25 employees from the Sigma Financial Group committed to 5,000 kilometres of fitness each day for 25 days-in-a-row during August.

The challenge saw the team, which is based in Redditch, walking, running and cycling to achieve the target – with some also paddle boarding, swimming and surfing.

Sigma’s chief executive Gary Gilburd said: “We have worked hard to raise money for Birmingham Children’s Hospital for several years now and this latest challenge was as popular as anything we’ve done.

“The team were really committed to reaching 5k over the 25 days and we saw some innovative ideas, away from the more obvious running, walking and cycling.

“We were only too happy for staff to take time out during the working day to reach their targets, while some also kept it up even though they were on holiday.

“It’s been great fun, but more than anything we’ve raised a tremendous amount for a hospital which does so much for so many children and their families.”

Sigma, which offers ‘white label’ customer contact centre services across the utilities, retail, financial services and telecommunications sectors, announced plans earlier this summer to double its 1,500 workforce by 2025 after cementing its position as a major provider to the utilities and energy industries.

The company celebrates its tenth anniversary next year and has won multiple industry awards since it was co-founded by Mr Gilburd and chief operating officer Mike Harfield in 2011. It now counts 14 UK energy providers as customers.

Sigma also has a large call centre facility in Birmingham city centre.