Worcestershire tablecloth company rebrands to Wipe Away Tablecloths two years after the acquisition

Wipe Away Tablecloths, an online retail company based in Worcestershire, was known as Franclaire Fabrics before being sold in 2018 and recently undertook a rebranding project with a new name, new logo and revamped website.

The new rebrand coincides with the competitive changes in the retail industry in the response to COVID-19 and two years after the appointment of the company’s new owner, Philippa Walker, a local businesswoman and equine dentist.

The wipeable tablecloth company now based in Hartlebury, Worcestershire was first established in 2015 and for the past six years has created and distributed luxury bespoke tablecloths for households all across the UK.

Speaking on the new rebrand, the Owner of Wipe Away Tablecloths, Philipa Walker said, “Since I acquired the business back in 2018, I was dedicated to spending time on the rebrand, but it was always just a matter of how and when. With the growth in recent years and the impact of the COVID-19 pandemic, we felt now was the perfect time to do it”.

“While the industry is still new to me, I am confident this rebrand will allow the company to develop and grow so we can be at a stage where we can begin expanding our product offering and venturing into other tableware”.

“We have been quite lucky to have made it through the pandemic unscathed, but we couldn’t have done it without our loyal customers. I am looking forward to working with our team so that we can begin building on the company’s history to secure a brighter future for the business”.

After an encouraging month of the new rebrand, Wipe Away Tablecloths have successfully continued working relationships with some of the leading producers and wholesalers in France and are able to offer local consumers a wide selection of wipeable fabric and design that is unrivalled within the UK market.


For more information about Wipe Away Tablecloths, visit https://wipeawaytablecloths.co.uk/


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