Digital prescense
Digital Marketing for your Business
You may think having a website is sufficient to establish your business online, however to grow your brand, reach your target audience and engage with your customers you’ll need to develop a digital marketing strategy.
From Search Engine Optimisation (SEO) to paid advertising and social media, there are many channels and platforms you can use to drive visitors to your website and grow awareness of your brand online.
If you’re confused by the options or just want some guidance on getting started on your digital journey call Worcestershire Business Central today on 01905 677 888.
Add Value
– marketing is not just about promotion, it’s about telling a story and providing helpful information to add value to your products and services
Be consistent
– if you’re going to post a blog or social media status update don’t just do it once. You will need to be consistent and create content regularly to ensure your corporate message can be heard and interacted with
Engage
– social media is the perfect place to start a conversation with people who are interested in your brand, so use this opportunity to present your vision and don’t be afraid of social confrontation – how you are seen to deal with negativity can do wonders for your reputation
Set goals
– whether it’s reaching a certain number of social followers, increasing newsletter sign ups or growing visits to your website from a particular digital channel, defining exactly what you want to achieve will help you to get there
Measure your efforts
– you won’t know what works unless you track, monitor and measure, so remember to track your successes and learn from your failures
Need More Information?
If you’re ready to start growing your digital presence call the Worcestershire Business Central team with your enquiry.
Call our team today on
01905 677 888